The 30-Hour Famine was initiated by World Vision Canada in 1971 in response to the famine in North Korea. From the beginning, the event has captured the attention of youths not only from Canada but worldwide. Today, the World Vision 30-Hour Famine is staged by World Vision offices in more than 15 different countries evolving into a global movement against hunger and poverty.

World Vision Malaysia organised its first 30-Hour Famine in 1997 and, over the years, had raised more than RM27 million for children and communities in Malaysia and around the world.
During 30-Hour Famine, participants pledge to go without solid food for 30 hours in a show of support for the millions of children who go hungry everyday due to poverty and various natural and man-made disasters.

During their fast, various programmes are conducted to expose participants to the root and contributory causes of poverty and the worldwide humanitarian work undertaken by World Vision to alleviate the issues.
The programmes are conducted through mini talks, video presentations, and simulated games and in an atmosphere that is fun, participative yet educational.

Over the years, the status of 30-Hour Famine in Malaysia has grown, gaining support from thousands of individuals, local and international corporations, government agencies as well as local non-governmental organisations. In 2010, over 14,000 Malaysians from all walks of life participated in the 30-Hour Famine, including children as young as 5 years old who, at their own volition, fasted for 8 hours under a special 8-Hour Kidz Famine, a child friendly adaption of 30-Hour Famine.

As part of World Vision’s continuous efforts to highlight the relevance of the 30-Hour Famine in today’s socio-economic setting, the event will focus on the issue of Children’s Health aptly summarised in the slogan “Hunger for Health!” (孩要健康,救是现在).

Each day, approximately 24,000 children under the age of five die due to preventable causes such as new-born complications, pneumonia, diarrhoea and malaria. These unnecessary deaths can be prevented and stopped with access to basic healthcare and medication. The purpose of the 30-Hour Famine is to raise awareness among Malaysians about this silent emergency and to spur them act on the situation.

To extend the reach of our message, World Vision Malaysia will be bringing the 30-Hour Famine and 8-Hour Kidz Famine to East Malaysia, mainly Sibu, Miri, Kuching and Kota Kinabalu. Apart from the geographical expansion, World Vision Malaysia will also be introducing new, interesting and interactive ways of learning so that the participants can benefit even more through their experiences.